Genco is for executives. Executives make things happen. They get things done. Any executive can tell you that the ambition of an objective is directly proportional to the amount of help you will likely need to accomplish it. And that is why Genco exists—to connect, support, and advocate for our fellow members. To help each other out.
We’ve taken inspiration for our branding from The Godfather movies, in which a group of poor disadvantaged immigrants join forces to protect, defend, and provide for one another. As they say in the Godfather novel and movies, “friendship is more than talent; it is more than the government” and “the richest man is the one with the most powerful friends”. Together the characters in the Godfather create Genco Olive Oil Company. There’s some easy symmetry between “Genco” and “Ste Gen County”, so we went with that connection and our club’s crest is a re-working of the Genco Olive Oil label.
The crest features a bull and a cluster of grapes to represent the area’s agricultural output. The Genco name is flanked by the French and German words for godfather, reflecting the cultural heritage of the region and celebrating the fatherly, provisional aspects of leadership. So hopefully each time we see the Genco crest, it will serve as a fun reminder of our connection and common aims.